Lead SALead SA

'I struggled to find a doll my nieces would relate to'

Written by: Zanele Zama

The famous fashion doll Barbie turns 59 this year.

Recent years have seen a change in the doll industry with an increasing inclusion of black dolls, even in Matell's range.

Founder of Momppy Mpoppy, Maite Makgoba says she created the brand in order to empower her nieces and her friends' kids.

Speaking to Azania Mosaka, Makgoba says the children would grow up wanting to be white and have straight hair so they can look like their dolls.

Any child expert would tell you that the first reference to children of what's real coming from toys. You mold your child with whatever you put in front of them.

Maite Makgoba, Founder of Momppy Mpoppy

Makgoba says the purpose of this brand was to reshape the mentality of being black from a young age. She says the parents agreed that the doll could assist them.

When we say beauty, we don't see dark skin, we don't see afro...all those things that represent us have always been seen as ugly or what the world sees as standards of beauty.

Maite Makgoba, Founder of Momppy Mpoppy

Listen to why they don't have curvaceous dolls in their range:


This article first appeared on 702 : 'I struggled to find a doll my nieces would relate to'




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