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Viral Starbucks advert inspires internet users

Written by: Elizabeth Kgabane

Starbucks inspired many last week when their #whatsyourname advert that embraces diversity and inclusion trended online.

The thoughtful #whatsyourname advert shows the usual Starbucks experience with the barista writing a customer’s name on a cup after they've placed an order, but on a particular scene, a transgender man approaches the counter to place an order and when asked for his name he used his new name “James” for the first time.

According to the Starbucks website, the #whatsyourname campaign celebrates this signature act and the significance it can have for some transgender and gender diverse people as they use their new name in public.

Starbucks has also partnered with the charity Mermaids in the United Kingdom as part of the campaign to support services needed within the transgender community and their families.

The campaign will raise funds through the sale of a special edition Mermaid Cookie in stores.

Watch the #whatsyourname advert below.




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